Partner Relationship Management (PRM) transforms how enterprises engage and collaborate with their partner ecosystem. PRM will deliver a unified workspace for sales, delivery, marketing, and operations teams to manage the entire partner lifecycle.
With PRM, organizations gain real-time visibility into partner performance, can personalize engagement based on partner programs and segment, and foster stronger, more strategic relationships.
Partners will benefit from a simplified portal experience that brings together enablement, insights, and transaction workflows, allowing them to focus on growth and value creation for themselves and the enterprise.
Partner Data Model: Centralized representation of partner companies, programs, and partnerships, designed to support partner roles and hierarchies.
Partner Portal & Self-Service: A dedicated portal where partners can access key resources, catalog items, submit service requests, and manage their profiles.
Partner Case Management: End-to-end workflow for partners to create, track, and resolve service-related cases efficiently.
Enterprise & Partner Role Management: Granular role-based access controls for both enterprise users and partner personnel, ensuring secure and relevant access to data and tasks.
Initial Release
Requires ServiceNow Xanadu or a later family release.