The ServiceNow® Manufacturing Commercial Operations (MCO) application enables comprehensive management of the entire post-sales life cycle of your products, subscriptions, and services. The Yokohama release introduces enhancements and new features aimed at further optimizing manufacturing operations.
Manufacturing Dealer Management
Manufacturing OEMs regularly launch sales promotion campaigns to introduce new products, drive sales of existing items, or clear aging inventory. These campaigns often feature targeted discounts designed for specific customer segments, such as senior citizens and veterans. Channel partners play a vital role by applying these promotions and discounts during customer sales transactions. Subsequently, OEMs reimburse channel partners for the associated promotional expenses.
In addition to sales promotions, OEMs work closely with channel partners to manage warranty claims for products already in the field. This collaboration extends to coordinating product recall campaigns and facilitating repairs and related claims through a centralized dealer portal. These streamlined interactions ensure efficient and transparent handling of recall-related repairs and claims between OEMs and their channel network.
The ServiceNow® Manufacturing Commercial Operations (MCO) application simplifies and automates this entire workflow, enabling OEMs to effectively engage dealers in managing both promotional activities and warranty or recall claims. This fosters stronger partnerships, improves operational efficiency, and enhances overall dealer satisfaction.
Comprehensive Channel Partner Data Model
The Manufacturing Dealer Management store app incorporates a robust data model designed to represent channel partners. These partners are service organizations defined within the Service Model Framework, enhanced with additional attributes tailored specifically to meet the unique requirements of the manufacturing industry.
Dealer Portal
Included within this store app is the intuitive Dealer Portal, which empowers agents to efficiently manage day-to-day business operations. The portal also provides real-time data insights, enabling proactive monitoring and informed decision-making.
For a more detailed overview and instructions on using the Dealer Portal, please refer to the official ServiceNow product documentation.
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